Apple Computer Inc. (NASDAQ: AAPL) introduced a new assistance program designed
to spur the development of multimedia products such as interactive books, music
and animated content. This new program,
called the Apple Multimedia Program, will strengthen Apple's partners'
abilities to prosper in the growing areas of multimedia creation and playback,
and provide Macintosh computer users with a broader and richer range of
computer-based information.
A growing number of multimedia developers,
publishers, and producers are taking advantage of multimedia technologies that
are built into all Macintosh personal computers. Technologies such as QuickTime (Apple's architecture
to handle dynamic data types such as sound, video and animation), newly
enhanced CD-ROM software and CD-ROM-equipped Macintosh computers have enabled
developers to create new and different multimedia products.
The newly created multimedia
program will provide multimedia developers with supportive tools and
information to enable them to increase their production of multimedia titles
and products on Apple platforms.
"We expect multimedia tools
developers, titles publishers, as well as custom developers to respond positively
to this new program," said Steve Franzese, manager, Worldwide Multimedia
Marketing Group. "The new Apple Multimedia Program will help create a
specialized program which invests in our partners and reaffirms Apple as a
leader in multimedia."
"The Apple Multimedia
Program represents an expansion of Apple's overall commitment to its
developers. The new program complements
our existing support offerings," said Kirk Loevner, vice president, Apple
Developer Group.
"Apple's new Multimedia
Program will provide developers and publishers some of the critical resources
for building profitable new media businesses," said John C. (Bud)
Colligan, president & COO, Macromedia.
"We are pleased Apple has chosen the Macromedia Users Conference to
reach this important group."
Apple Multimedia Program
Components:
-- Market research reports on the
multimedia market
-- Multimedia Design, Human
Interface, and Production Video Series
-- Multimedia Products Directory
and Multimedia Services Directory
-- Multimedia training
-- Multimedia guidebooks
-- Multimedia AppleLink area with
marketing and technical
information visible only to
members of the program
-- QuickTime Forum newsletter
-- Annual International QuickTime
and Multimedia Conference
-- Third-party discount program
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